Welcome to the first Every Brand Apparel Blogfest! I plan on putting all things relevant in the world of golf apparel, corporate apparel, and high end apparel.
I have a great article that I read about the importance of the "company polo" by Tia Warren, a certified color and image consultant in Colorado Springs and a member of the Assoc. of Image Consultants Int'l.
Question: I work in sales for a large commercial landscaping contractor. I have the option of wearing a company polo with our logo on it or my own polo shirt. Do you think it matters that much which polo I go with?
Answer: I saw a man just the other day at a local bagel shop who looked really sharp in his casual work clothes, and I regret not walking over and telling him. He was wearing a royal blue heavyweight polo with a company logo, nice clean jeans and a belt and shoes in good condition that matched. When you think about it, thats a fairly simple look to achieve, and I'm all for people in industries such as landscaping, plumbers, HVAC, and other contractor types wearing company polo shirts. Besides being part of the business's branding, it looks professional, especially cause it has a collar, and it conveys a sense of security for customers since many of these businesses require working in people's homes.